A CEO’s view on how to really serve customers – pt2
Advicelet benefits: Learning how to put customers at the heart of your organisation is essential to small business growth.
We heard the first part of this interview with Aaron McCormack back on Day 2 of the course. Today we’re going to hear the second part of that session.
As a reminder, Aaron was giving a CEO’s perspective on how customers should really be treated and understand what truly excellent customer service is all about.
He is CEO of BT’s Conferencing and Collaboration businesses worldwide with revenues of over $500m, 40,000 customers and 1200 people.
Aaron has climbed the ranks of BT and has always put customers at the heart of his strategy and vision
Today – we in the second part of his view from the top we tackle the subject of account management and how it should be structured and set up within a business – allowing for the difference in skills between the sales and service angle of the role.
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