Advicelet benefit: Innovative thinking impresses customers, savings over traditional marketing methods

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Today, it’s time to hear from another member of The 8.45 Club team… as we continue on our missions for small business growth and tackle the subject of innovating with your marketing materials to get you and your business noticed.

It’s our belief that over time it’s only natural for people to do things the same way… using the same suppliers, formats and ideas. For any business or individual to improve and develop, it’s essential to reach outside the box and bring fresh new ideas into the day to day mix.

That’s what today’s advicelet looks to do … Marketing innovation from a tactical perspective … Ideas for creating marketing collateral you may never have thought of before.

Whether you work in small or big business, within marketing departments or not, there is always a need to communicate internally, or with customers. Whether it be an internal HR seminar, a lunchtime training course or a full blown customer event, these low cost ideas should start to generate ideas for your next campaign.

The first in a series of guests in The 8.45 Club studio is Andrew Palmer. Andy is managing director of Marketing Collateral Ltd. They are based in the UK and have clients all over the world. Andy has had 30 years’ experience developing marketing collateral, regularly contributes to panels on the BBC and is a true innovator in everything he does.

Prepare to be inspired and entertained for the next 6 minutes.