Advicelet benefit: £$000’s in savings over corporate imagery sites, creating the right impression

Image by todbaker via Flickr

Welcome to week 3 of your small business growth program

Today we take our first look at  how to make yourself look better in front of your customers and prospects… The techniques here can equally apply to building internal presentations and documentation too – I’ve yet to meet anyone who doesn’t try just as hard to impress internal stakeholders as much as external ones.

A couple of years ago, creating impressive presentations and documentation with beautiful, professional imagery meant picking up the phone to your marketing agency and handing over huge sums of money to stock photography companies such as Getty. Yet again, disintermediation has kicked in through web 2.0 and has brought together amateur photographers and businesses around the world providing huge choice, wonderful creativity and affordable (as well as free) imagery.

In today’s advicelet, we take a look at some excellent resources to give your latest sales pitch a professional edge and to help you tell your story… we explain how licensing works and how to tell if you are allowed to use a particular image … and finally, if you’ve always wanted to insert a YouTube or similar video into your PowerPoint presentation to make a point, then we show you how to do it, in seconds… for free.

We start with a must have way of viewing images in your browser…

Related articles

• Flickr/Getty stock deal breaks Creative Commons licenses (benmetcalfe.com)
• During tough economic times be careful with skimping on photographys (scobleizer.com)
• MorgueFile Gives Photos New Life (blogs.photopreneur.com)